Google Ads that get judged on booked customers.

What we actually do

We build campaigns around the searches that indicate intent to buy, not the ones that merely mention your industry. That usually means a smaller keyword set than you expect, tighter match types, and an aggressive negative list that grows every week.

Then we connect the account to what happens after the click. Without that, you are optimising toward form fills, and form fills are not revenue.

Where accounts usually leak

• →Broad match keywords quietly spending on research traffic
• →Conversion actions counting page views or button clicks as leads
• →One landing page serving five different search intents
• →Bidding toward cost per lead while cost per customer climbs
• →No negative list, so the same irrelevant queries recur monthly

How we report it

Monthly, against cost per booked customer, reconciled to your CRM or your inbox rather than to Google’s conversion column. You will see what changed, why, and what we are testing next.

A cheaper click is not a cheaper customer. We report the second number.

Is this right for you?

Google Ads works when people are already searching for what you sell. If demand for your service has to be created rather than captured, Meta Ads is usually the better first move, we will tell you that on the audit rather than after you have signed.

For paid search specifically, roughly A$3,000 a month in media is the point below which testing takes too long to produce reliable answers. Below that we would normally start with conversion and follow-up work instead.