What we learn, written plainly.
Notes on the six stages between attention and revenue, aimed at Australian service businesses already spending money on marketing. No growth hacks, no jargon.
How much should you spend on Google Ads?
Every answer online is a percentage of revenue, which is the wrong direction to calculate from. Start with what a customer is worth in gross profit and work backwards to an affordable cost per enquiry.
Read →
Google Ads or Meta Ads: which works better for service businesses?
One captures demand that already exists, the other creates it. Which you need first depends on whether anyone is searching for what you sell.
Read →
Ten questions that reveal what an agency is really like
Every pitch sounds the same because the pitch is rehearsed. These questions are not, including the one most agencies cannot answer twice.
Read →
How to run a five-point marketing audit on your own business
The same five checks we run before any engagement, targeting, creative, landing page, tracking and budget allocation, written so you can do them yourself in an afternoon.
Read →
Cost per lead is the number that hides the problem
Why a falling cost per lead often means a rising cost per customer, and how to work out what a booked job actually costs you to win.
Read →
Your enquiries are fine. Your follow-up is losing them.
Most service businesses blame lead quality for a problem that lives in the gap between an enquiry arriving and someone responding to it.
Read →Rather have it applied to your business?
The free 5-point audit runs all six stages against your business and tells you which one is costing you the most.
Get a Free Audit